The park is expected to generate annual sales of 2 billion yuan and create jobs for 10,000 people, he says. Glove-related companies from other provinces will also have a presence. So far, 12 local companies have signed up to build facilities in the park, Wang says. The park, costing 800 million yuan, will incorporate areas where gloves will be designed, exhibited, produced and sold. In turn, all of this has inspired a 33-hectare industrial park that is due to be completed within the next three weeks. At least 10 transport companies that service these industries have also been established. OEM orders will continue to account for the lion’s share of the county’s sales, he says.Īs Jiaxiang strives to establish itself as a glove production center known worldwide, and to better serve foreign customers, bosses in the county have started learning English.Īs the glove-making companies have grown in the county over more than 20 years, about 50 ancillary companies producing glove-making equipment and materials have sprung up. So we have taken care to expand research and development projects.” It’s hard to break into the European and US markets because their standards are so high. “I spent four years registering the trademark with the EU Office of Harmonization for the Internal Market and it cost me 3,000 euros. It was extremely expensive building a brand and looking for overseas buyers, he says. Now half of the 1.2 million gloves Man’s company makes that are sold overseas bear the label NexTex in addition to foreign trademarks. He has registered the trademark Jining Glove Texx One with the EU Office of Harmonization for the Internal Market and the waterproofing trademark NexTex in China. “If you want to earn more, you have to develop high value-added products,” Man says. Local companies have developed more than 20 brands, including Kineed and Suntex.
“We realized we had to develop self-owned brands.” “Our OEM orders fell substantially in the US and the European Union in 2008 because of the global financial crisis,” Wang says.
A report published by the Ministry of Commerce in October said China will carry forward policies and measures to encourage companies to boost innovation processes, improve the quality of their products, create global brands and set up international marketing networks.
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